Most people think that if they want to make a lot of money, they have to help everyone. They try to make a guide that works for "anyone who wants a job" or "anyone who wants to be healthy."
But here is a secret: When you try to talk to everyone, nobody hears you.
Imagine you have a broken sink. Who would you rather hire?
Person A: A "General Handyman" who fixes everything from fences to floors.
Person B: A "Kitchen Sink Expert" who only fixes leaky sinks.
You’d pick Person B every time! You know they’ve seen your exact problem a thousand times. You trust them more, and you’ll probably even pay them more.
Selling a digital product works the exact same way.
If you make a "Guide to Cooking," it’s boring. There are a million of those. But if you make a "5-Minute Healthy Lunches for Busy Teachers," suddenly every teacher in the world stops and looks!
When you pick a "niche" (a fancy word for a specific group of people), two things happen:
It’s Easier to Sell: People feel like you are talking directly to them.
You Can Charge More: Experts always make more money than "generalists."
Don't be afraid to be specific. If you help a small group of people solve one big problem, you will actually find way more customers than if you tried to help the whole world.
Stop being a "handyman" and start being the "expert."
Next Step: Click the yellow button on this page.